Facebook helps attorneys find the best legal retainer financing with Fortify

Over the course of the last year, we began noticing more and more attorneys telling us they heard about legal retainer financing from iQualify Lending on Facebook. No, Zuckerberg isn’t referring attorneys to fortify (although that would be cool) but when we ask people how they hear about us, they say “Facebook”. It turns out, attorneys are using the discount products that only charge 5% and then going to Facebook Groups to complain about how bad they are. In these groups, more and more attorneys are encouraging each other to use Fortify, and as a result, they are coming to us in droves. 

You Pay More in the Long Run for Cheaper Products

These newly appreciative clients are signing up for Fortify after realizing they’ve been duped by the promise of a cheaper fix. Far too many attorneys out there are behaving like the Terry Pratchett adage from Men at Arms. 

“The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. …

…But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.

This was the Captain Samuel Vimes ‘Boots’ theory of socioeconomic unfairness.”

The Original Legal Retainer Financing is Still the Best

It’s pretty easy these days to find a company that will give you a financing link for $99/month plus a small funding fee. iQualify wrote the playbook for legal lending and now all these guys are everywhere, attempting to undercut. The catch is they do not work as we do. Their $99/month fee is technically cheaper than ours, but they will cost you more in the long-term. They have very low funding rates and rely heavily on the attorney to do the work and manage the process.

Compare those companies to the retainer fee financing plan available with Fortify. We have an exclusive, completely different funding source and lending line. We use sensible underwriting. We have no credit score requirements. If your client is willing to work with us, we will exhaust every option available to get them the money they need to hire you. This means an over 93% approval rate. There’s nothing else out there like it. Plus, when you add that cost of ownership 5% fee the other guys are charging, you can expect to wind up paying an additional  $6,900 – $1,200 monthly (compared to our $3,588).  

Fortify is the only retainer financing solution that works for every law firm, in every state, regardless of its client demographics. Our direct-to-attorney-funding makes us different from the other legal lenders on the market. iQualify is able to expand our resources and fund these legal loans based on the strength of our Fortify technology. With Fortify, we’re effectively offering every client who walks through your door an affordable way to hire you.

So, which pair of boots will you buy? Do you really want to pay more in the long run for an inferior product? Or would you rather be making $300k from the same client base? Now, that is certainly something to brag about on Facebook.